Présentation
The Federation of European Direct and Interactive Marketing was created in 1997 as a result of the merger between EDMA (est. 1976) and FEDIM (est. 1992). FEDMA is the single voice of the European direct marketing industry. Its national members are direct marketing associations (DMAs) representing users, service providers and media/carriers of direct marketing. FEDMA also has more than 200 direct company members.
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